Traackr
Traackr is a versatile influencer marketing platform offering tools for influencer discovery, campaign management, and performance analysis across various industries.
Services
Traackr offers a performance-driven influencer marketing platform designed for both complex programs and small teams. The platform provides tools for influencer discovery, campaign management, and performance measurement across various social media platforms. Features include managing relationships, content collaboration, product seeding, and campaign management. Traackr supports diverse industries such as beauty, fashion, consumer goods, travel, media, and retail, offering versatility for different marketing needs.
Products
Traackr integrates with Shopify to streamline influencer product seeding, reducing product waste. It offers a Brand Vitality Score (VIT) to measure the impact of influencer content, guiding marketing decisions through quantitative metrics. The platform includes an IM ROI Calculator which helps users calculate ROI and improve the performance of paid influencer programs. Additionally, Traackr provides a global influencer data set for comprehensive analytics and benchmarking.
Influencer Discovery and Analytics Tools
Traackr's platform includes tools dedicated to influencer discovery and comprehensive analytics. Users can find and benchmark influencers, manage relationships, and gain competitive intelligence to measure brand vitality. The platform's tools assist in comparing brands against competitors, identifying key influencers, and optimizing influencer marketing efforts based on detailed analytics.
Educational Resources: Blog and Podcast
Traackr hosts a blog and podcast, offering insights, case studies, and expert advice on influencer marketing. These resources provide valuable information for marketers looking to enhance their influencer marketing strategies, understand industry trends, and learn from successful case studies. The blog and podcast serve as educational tools helping to broaden the knowledge base of both new and experienced marketers.