Victoria Roberts
About Victoria Roberts
Victoria Roberts is a Content Lead at Trainline, where she has worked since 2019. With over a decade of experience in digital marketing and content strategy, she has previously held various roles at the BBC, contributing to significant user engagement improvements.
Work at Trainline
Victoria Roberts has served as the Content Lead at Trainline since 2019. In this role, she is responsible for developing and implementing content strategies that enhance user engagement and drive brand awareness. Prior to her current position, she worked as the Editorial Lead at Trainline for six months in 2018, where she focused on content creation and management. Her experience at Trainline reflects her expertise in digital content and marketing within the travel sector.
Previous Experience at BBC
Victoria Roberts has extensive experience at BBC, where she held multiple roles over several years. She began as a Web Assistant in the Learning and Interactive department in 2004 and progressed to various positions, including Researcher, Content Producer for the Chris Moyles Show, and Senior Content Producer for BBC People. She also served as an Editorial Manager for BBC iPlayer and as an Editorial Lead for Who's in Today. Her roles at BBC contributed to her development of effective content strategies that increased user engagement.
Education and Expertise
Victoria Roberts studied at Portsmouth University from 1998 to 2001, focusing on Marketing, Business Management, and Business. She also attended Tiffin Girls' School from 1991 to 1998. With over a decade of experience in digital marketing strategies for tech brands, she specializes in engaging target audiences across various platforms, including app, mobile, responsive web, and social media.
Content Strategy Development
Throughout her career, Victoria Roberts has developed content strategies that significantly increased user engagement for both BBC iPlayer and BBC Radio 1. Her strategic approach to content creation has been instrumental in enhancing the digital presence of the brands she has worked with, showcasing her ability to connect with diverse audiences.