Trax
Trax provides cloud-based retail management solutions, specializing in real-time shelf monitoring, analytics, and in-store execution for consumer packaged goods companies and retailers.
Services
Trax specializes in providing cloud-based retail management solutions. The company caters to both consumer packaged goods (CPG) companies and retailers. Its services include real-time shelf monitoring, insights and analytics for category management, and shopper engagement platforms with reward programs. Additionally, Trax also offers solutions through a flexible, on-demand workforce for enhanced retail execution, utilizing advanced computer vision technology.
Technology for Retail Management
Trax leverages advanced computer vision technology to improve in-store execution and provide real-time shelf monitoring. This technology helps retailers and CPG companies ensure products are displayed accurately on shelves and allows for immediate corrective actions. Trax’s platform provides detailed analytics and insights, ensuring optimal product placement and inventory management.
Funding
Trax has secured significant financial backing to support its growth and innovation efforts. The company received $50 million in funding from Deutsche Bank. This investment underscores the confidence in Trax's solutions and its potential for growth in the retail management technology sector.
Partnerships
Trax partners with significant industry players to enhance its service offerings. Notably, it collaborates with Salesforce through the Trax Connector available on the Salesforce AppExchange. This partnership allows Trax to integrate its retail management solutions with Salesforce's CRM tools, providing a comprehensive platform for retailers and CPG companies.
Global Clientele
Trax serves a substantial portion of the global consumer-goods market. The company boasts a clientele that includes 30 of the top 50 consumer-goods companies worldwide. This extensive reach highlights Trax's capability and reliability as a provider of retail management solutions.