Courtney Cook
About Courtney Cook
Courtney Cook is the Growth Marketing Director for the Americas at Trax Retail, where she has worked since 2020. She has a background in partner marketing and has previously held marketing roles at Oildex, Sheridan Ross P.C., and Bayaud Enterprises, Inc.
Current Role at Trax
Courtney Cook serves as the Growth Marketing Director for the Americas at Trax Retail, a position she has held since 2020. In this role, she focuses on developing and executing demand generation programs that have significantly contributed to the company's growth in the Americas region. She has played a key role in formulating the go-to-market strategy for new product launches, ensuring that Trax effectively reaches its target audience.
Previous Experience
Before joining Trax, Courtney Cook held several marketing positions. She worked as a Senior Marketing Manager at Oildex from 2014 to 2020, where she gained valuable experience in partner marketing and strategic alliances. Prior to that, she was a Marketing Specialist at Sheridan Ross P.C. from 2011 to 2014. Additionally, she interned as a Special Events Intern at Bayaud Enterprises, Inc. in 2011 and served as an Event Coordinator at The Pinery Country Club for four months in the same year.
Education and Expertise
Courtney Cook studied at the University of Colorado, where she earned a Bachelor of Arts in Communications and Marketing from 2009 to 2011. She also attended the University of Northern Colorado, focusing on Psychology from 2007 to 2009. Her educational background complements her expertise in account-based marketing, which has been crucial in targeting and acquiring high-value clients for Trax.
Marketing Achievements
In her current role at Trax, Courtney Cook has led brand marketing initiatives that have enhanced the company's brand recognition within the competitive SaaS industry. Her strategic approach to partner marketing has fostered alliances that have strengthened Trax's market presence. Through her efforts, she has developed successful demand generation programs that have played a significant role in the company's growth.