Ines Larkoub
About Ines Larkoub
Ines Larkoub serves as the Global Associate Product Marketing Manager for CPG at Trax Retail, where she has worked since 2021. She has a diverse background in product marketing and analysis, with previous roles at companies such as Google, Amazon, and Procter & Gamble.
Work at Trax
Ines Larkoub has been serving as the Global Associate Product Marketing Manager for Consumer Packaged Goods (CPG) at Trax Retail since 2021. In this role, she has contributed to the development of marketing strategies that leverage innovative technology solutions. Larkoub has participated in cross-functional teams to enhance product positioning and market penetration. She has also engaged in competitive analysis to identify market trends and opportunities for Trax's product offerings.
Education and Expertise
Ines Larkoub holds a Master of Science in Marketing & Communication from ESCP Business School, which she completed in 2019. She also achieved a Digital Marketing Specialization from the University of Illinois Urbana-Champaign in 2018. Additionally, Larkoub earned a Master's degree in Information Systems from the University of Paris I: Panthéon-Sorbonne, completing her studies in 2017. Her educational background supports her expertise in product marketing and digital strategies.
Background
Ines Larkoub has a diverse professional background in product marketing and analysis. She began her career as a Product Analyst Assistant at Société Générale in 2014. Over the years, she has held various roles, including Product Marketing Specialist at VIALINK and Product Marketing Intern at Google. Larkoub has also worked as a Data Marketing Analyst for Amazon and as a Project Manager for EDF, focusing on IoT and energy transition.
Previous Experience
Larkoub has accumulated significant experience in product marketing and analysis across several reputable organizations. She worked as a Consultant Finalist for Oral-B Care at Procter & Gamble in 2018 and served as an EMEA BOLD Mentee at Google in 2017. Additionally, she held a position as a Product Analyst Assistant at BNP Paribas Securities Services and developed strategic partnerships at Sorbonne Junior Conseil from 2015 to 2016.