Laurence Mc Allister
About Laurence Mc Allister
Laurence McAllister serves as the President of Trax Image Recognition and the Chief Executive Officer of McPherson's Consumer Products Pty Ltd, both roles he has held since 2016. He previously managed six business units at Sanofi Healthcare and held senior positions within the Coca-Cola system across 82 countries.
Current Role at Trax Image Recognition
Laurence Mc Allister has served as President of Trax Image Recognition since 2016. In this role, he oversees operations in Sydney, Australia, and Singapore. His leadership focuses on advancing the company's image recognition technology and expanding its market presence. Under his guidance, Trax has aimed to enhance retail execution and improve consumer insights through innovative solutions.
Leadership at McPherson's Consumer Products
In addition to his role at Trax, Laurence Mc Allister has been the Chief Executive Officer of McPherson's Consumer Products Pty Ltd since 2016. He is responsible for steering the company's strategic direction and operational management in Sydney, Australia. His leadership contributes to the growth and development of consumer products within the company.
Experience at Sanofi Healthcare
Laurence Mc Allister previously held the position of Managing Director at Sanofi Healthcare, where he managed six business units across Australia and New Zealand. His tenure included serving on the Board of Medicines Australia for two years, where he contributed to discussions on healthcare policies and industry standards.
Coca-Cola System Background
Laurence Mc Allister has extensive experience within the Coca-Cola system, where he held senior executive and regional president roles across 82 countries. His responsibilities included strategic oversight and operational management, which provided him with a global perspective on business operations. He also served as General Manager - Strategy & Marketing at Coca-Cola Amatil for nine months in 2012 to 2013.
Diverse International Experience
Throughout his career, Laurence Mc Allister has lived in five diverse locations across Australia and multiple European and Asian markets. This international experience has equipped him with a broad understanding of different markets and cultures, enhancing his ability to lead in various business environments.