Macy Pigman
About Macy Pigman
Macy Pigman is a Product Manager at Trax Retail in Denver, Colorado, with a background in marketing and brand strategy. She has over eight years of experience in the consumer packaged goods and fine wine industries, specializing in market research and product launches.
Work at Trax
Macy Pigman has been employed as a Product Manager at Trax Retail since 2023. In this role, she is responsible for overseeing product development and management processes. Her work is based in Denver, Colorado, where she applies her expertise in consumer and market research to enhance product strategies.
Previous Experience
Before joining Trax Retail, Macy Pigman worked at Mondelēz International as a Brand & Marketing Strategy Specialist from 2022 to 2023. She also held positions at Christie's as a Product Marketing Manager and Wine Specialist from 2018 to 2021, and at Zachys Wine Auctions as a Marketing Manager and Junior Wine Specialist from 2016 to 2018. Additionally, she worked at G7 Entertainment Marketing as an Account Specialist in 2014 and briefly at Wineberry as a Marketing & Portfolio Specialist in 2015.
Education and Expertise
Macy Pigman earned her Bachelor of Science degree from Vanderbilt University, where she completed a double major in Human and Organizational Development and Spanish, along with a minor in Corporate Strategy. Her educational background supports her expertise in consumer and market research, which is essential for developing effective go-to-market strategies.
Marketing Specialization
Macy Pigman specializes in creating buyer personas and developing business cases to enhance marketing strategies. She has over 8 years of experience in implementing transformative marketing strategies, particularly in the consumer packaged goods (CPG) and fine wine industries. Her approach often incorporates storytelling and value proposition messaging to effectively drive product and brand launches.
Consulting Role
In addition to her role at Trax Retail, Macy Pigman has served as a Creative Consultant for the Nashville Wine Auction since 2014. This position allows her to leverage her extensive marketing experience to contribute to the auction's initiatives and strategies in the fine wine sector.