Alice Gu
About Alice Gu
Alice Gu is a Lead Product Designer with extensive experience in user experience design and product development. She has worked at various companies, including Treasure Data and Cox Automotive Inc., and has contributed to significant projects such as the B2B Marketplace and Developer Hub.
Work at Treasure Data
Alice Gu currently serves as the Lead Product Designer at Treasure Data, a position she has held since 2022. In this role, she has led the design and research for the company's B2B Marketplace and Developer Hub, which is a significant 0-to-1 initiative that has been released in Beta. Prior to her current role, she worked as a Senior Product Designer at Treasure Data from 2020 to 2022. During her tenure, she established a 'UX/Product Success Measure Framework' to enhance data-driven feature development and designed In-App Engagements in Gainsight to improve onboarding and adoption of Treasure Data products.
Previous Experience
Before joining Treasure Data, Alice Gu worked at Cox Automotive Inc. as a User Experience Designer from 2017 to 2020. She began her career at Cox Automotive as a User Experience Design Intern and Part-time employee from 2016 to 2017. Additionally, she served as an Associate Instructor for the 'Interaction Design Method' course at Indiana University Bloomington for four months in 2017. She also worked as a Teaching Assistant for the 'Business, Government & Society' course at the same university from 2015 to 2017. Earlier in her career, she interned at Mercedes-Benz Research & Development China as a User Experience & Connected Car Intern in 2015.
Education and Expertise
Alice Gu holds a Master of Science in Human Computer Interaction Design (HCI/d) from Indiana University Bloomington. She also earned a Bachelor of Engineering in Automation from Beijing University of Posts and Telecommunications, where she studied Electrical and Electronics Engineering. Her educational background provides her with a solid foundation in design principles and user experience methodologies, which she applies in her current role.
Design Initiatives and Frameworks
At Treasure Data, Alice Gu has been instrumental in establishing a 'UX/Product Success Measure Framework', aimed at enhancing data-driven feature development. She has also designed and implemented In-App Engagements in Gainsight, focusing on improving the onboarding process and product adoption. Her contributions to the design and research of Treasure Data's B2B Marketplace and Developer Hub reflect her commitment to advancing user experience and product success.