Darren A. Smith
About Darren A. Smith
Darren A. Smith is a Senior Partner Success Manager at Treasure Data, where he manages strategic partner relationships across EMEA and India. He has extensive experience in e-commerce and data management, having held various roles in companies such as CDS Global and Joules.
Work at Treasure Data
Darren A. Smith currently serves as the Senior Partner Success Manager at Treasure Data, a position he has held since 2022. In this role, he manages strategic partner relationships across EMEA and India, focusing on driving sales referrals, upsells, and cross-sells. His responsibilities include enabling Global System Integrators and Channel Partners to achieve high ROI from the Treasure Data platform. He specializes in journey attribution modeling, efficient ad spend, and the implementation of AI and machine learning for decision-making processes.
Previous Experience at CDS Global
Darren A. Smith has held multiple roles at CDS Global. He worked as the Head of Ecommerce for a brief period in 2021 and served as the Ecommerce Manager from 2019 to 2021. Additionally, he was a Client Relationship Manager focused on ecommerce for seven months in 2019. His experience at CDS Global contributed to his expertise in managing ecommerce strategies and client relationships.
Career at Joules
Darren A. Smith has extensive experience at Joules, where he held several positions. He worked as a Customer Data Manager and Project Lead on secondment from 2017 to 2018. He also served as the Data Governance Manager for four months in 2018 and as an Email Campaign Coordinator from 2014 to 2015. His role as Assistant CRM Manager from 2015 to 2017 further solidified his skills in customer relationship management and data governance.
Educational Background
Darren A. Smith has a diverse educational background. He studied Business and Management with Foundation Business at Solent University, where he achieved a 2:1 degree from 2005 to 2009. He also attended De Haagse Hogeschool / The Hague University of Applied Sciences, focusing on International Business during his Erasmus program from 2007 to 2008. Additionally, he earned a Professional Diploma in Marketing from the Chartered Institute of Marketing, covering Project Management and Marketing Planning from 2009 to 2010.
Skills and Specializations
Darren A. Smith possesses a range of skills relevant to his roles in ecommerce and marketing. He specializes in journey attribution modeling and hyper-personalization, aiming to maximize ROI through advanced analytics projects. His expertise includes creating scalable partner programs and managing partner lifecycle management, which are crucial for driving sales and enhancing customer experiences.