Trela
Trela, formerly known as Zapt, is a B2B retail company based in São Paulo, Brazil, specializing in a wide range of food products and beverages with features like free scheduled delivery and daily specials.
Company Overview
Trela is a B2B retail company based in São Paulo, SP, Brazil. Initially known as Zapt, it was launched in 2021 and participated in Y Combinator's W21 batch. The company focuses on the B2B sector, providing a wide array of food products and delivery services in Brazil and Latin America. Trela operates partly remotely, catering to a diverse range of customers.
Services Offered by Trela
Trela offers a wide range of food products, including fresh produce, dairy, meats, and pantry items. The company provides free and scheduled delivery on all purchases. Customers can benefit from daily specials with a 10% discount on selected items. Trela hosts various categories such as Hortifruti, Cheeses and Dairy, Meats, Practical Meals, and more. Detailed product descriptions including prices, discounts, and weights are available, ensuring transparency and convenience.
Product Range at Trela
Trela's product range encompasses multiple categories like Nuts and Dried Fruits, Salty and Pies, Snacks, Pizzas and Pasta, Supplements, Bakery and Confectionery, and many more. The company also offers beverages like coconut water, juices, vegetable milk, coffees, and teas. Specific examples of products include foods from brands like VPJ, BR Spices, and Korin Alimentos. Special discounts are available on items like sausages and assorted meats.
Social Commerce Platform
Identified as a Social Commerce Platform in Brazil, Trela leverages social buying behaviors, particularly through WhatsApp groups. This strategic approach enhances customer engagement and facilitates community-based purchasing, furthering the company's reach within Brazil and Latin America.
Geographical Reach and Operations
Trela operates primarily in Brazil and Latin America but offers services remotely and partly remotely, catering to a wider audience. Headquartered in São Paulo, SP, the company benefits from its strategic location, serving businesses and consumers alike in the B2B retail sector.