Trendalytics
Trendalytics leverages data from Google Trends, social media, and e-commerce to predict emerging trends and provide insights for retailers across various industries.
Services
Trendalytics provides data-driven trend reports and intelligence reports that enable retailers to make forward-looking decisions. The platform offers insights across consumer, retail, apparel, beauty, and lifestyle categories by aggregating predictive data. It also automates trend discovery and Instagram inspiration sourcing, helping businesses track and adapt to industry shifts.
Products
Trendalytics offers a comprehensive platform that combines search, social, and e-commerce data to enhance trend forecasting. The platform includes features for analyzing competitors’ products, colors, assortment breadth, and pricing. Additionally, it curates social feeds from 20,000 brands and influencers, offering pricing analytics and the ability to roll up assortments by attribute, category, and discount percentage. Trendalytics also has a proprietary market index to track where a trend is in its adoption curve.
Market Sectors
Trendalytics supports dynamic markets, particularly in fashion, apparel, accessories, beauty, and health & wellness. The platform's current focus is on helping retailers, including iconic brands and top department stores, adapt to trends in these sectors by providing actionable data and insights that enhance their strategic planning.
Company Growth
Trendalytics has shown significant growth, having tripled its sales in the last year. This growth is underpinned by its ability to provide vital predictive data that supports top retailers and fast-growing e-commerce businesses. The company was also a top 10 startup in Google’s Machine Learning Competition in 2017 and recognized by the Wall Street Journal as a top startup of the year during its early stages.
Trend Analysis Reports
Trendalytics delivers data-backed trend reports that cover fashion, beauty, and home sectors. These weekly and monthly reports leverage Google Trends, social media, and e-commerce market data to forecast emerging and peaking trends. The reports assist businesses from product development to buying by providing critical insights into consumer behavior and industry shifts.