TrueNorth
TrueNorth, formerly known as Honest Freight, is a B2B company specializing in supply chain and logistics software for trucking fleets, headquartered in San Francisco, CA, with additional operations in Fort Worth, TX.
Company Overview
TrueNorth, formerly known as Honest Freight, operates within the B2B sector, specifically in the supply chain and logistics sub-industry. With headquarters in San Francisco, CA, and an additional location in Fort Worth, TX, the company supports trucking operations across the United States and beyond. TrueNorth's team consists of 60 members, and they offer both fully remote and partly remote work opportunities. The company focuses on providing comprehensive software solutions for trucking fleet management, targeting owner-operators and small carriers.
Services
TrueNorth offers an end-to-end solution for truckers that includes customer management, load coordination, automated invoicing, and instant payments. Their platform is designed to help owner-operators and small carriers start and grow their businesses. Additional services include a mobile application available on both iOS and Android platforms and a Starter Plan tailored specifically for small carriers. TrueNorth also supports carriers with different business sizes through various plans.
Technology and Innovation
TrueNorth provides a software platform that simplifies the complexities of managing trucking fleets. The platform integrates customer management, load coordination, automated invoicing, and instant payments into a single, cohesive solution. With a mobile app accessible on iOS and Android, users can manage their fleets from anywhere. TrueNorth's technology aims to minimize operational burdens and maximize profitability for small carriers and owner-operators.
Target Audience
TrueNorth targets owner-operators and small carriers within the trucking industry. By focusing on these groups, the company aims to provide tools and resources to help them start, manage, and grow their businesses successfully. Their solutions are crafted to support those just entering the industry as well as established operators looking to streamline their operations.
Industry Collaboration
TrueNorth works with over 6,000 vetted brokers to ensure reliable and efficient operations for its users. By partnering with these brokers, the company aims to deliver a seamless experience in load coordination and customer management. This network of brokers plays a crucial role in the success rate that TrueNorth claims for carriers managing their businesses through their platform.