Katherin Pataquiva
About Katherin Pataquiva
Katherin Pataquiva serves as the Head of Sales LATAM at Truora Inc., where she has worked since 2022. With a background in product management and business development, she has extensive experience in technology and strategic development across the LATAM region.
Work at Truora
Katherin Pataquiva has been serving as the Head of Sales LATAM at Truora Inc. since 2022. In this role, she leads a commercial team focused on fostering partnerships between businesses and users across the LATAM region. Prior to her current position, she worked as a Product Manager at Truora from 2021 to 2022, where she contributed to product development and strategic initiatives.
Previous Experience
Before joining Truora, Katherin held various positions in different organizations. She worked at SuperLikers as Country Manager for Mexico from 2018 to 2021, overseeing operations in both Bogotá D.C. and Ciudad de Mexico. Additionally, she served as a Business Development Senior at Leal from 2017 to 2018 and as a Key Account Manager Senior at Glüky Group from 2016 to 2017. Her early career included roles at Polymath Ventures and Kimberly-Clark.
Education and Expertise
Katherin Pataquiva earned her degree in Mechanical Engineering from Universidad de Los Andes, completing her studies from 2010 to 2016. She possesses extensive knowledge in technology products and strategic development, particularly for startups. Her expertise includes a strong focus on innovation-driven technology and SaaS-oriented strategies.
Leadership in Sales
In her current role as Head of Sales LATAM at Truora, Katherin leads a commercial team dedicated to expanding the company's presence in the region. Her leadership is characterized by a commitment to building partnerships that enhance user engagement and business growth. She has a proven track record in sales and business development across various sectors.