Amanda Mahayni
About Amanda Mahayni
Amanda Mahayni is a Senior Partnerships Marketing Manager with extensive experience in digital marketing, specializing in market research, analytics, and paid media strategy. She has held various marketing roles at companies such as Avoya Travel, Trust & Will, and Sendlane, while pursuing a Bachelor of Science in Business Administration with an emphasis in Marketing.
Current Role at Trust & Will
Amanda Mahayni serves as the Senior Partnerships Marketing Manager at Trust & Will, a position she has held since 2023. In this role, she focuses on developing and managing strategic partnerships to enhance the company's marketing efforts. Her responsibilities include creating integrated marketing campaigns and leveraging her expertise in digital marketing to drive engagement and growth.
Previous Experience in Marketing
Amanda has a diverse background in marketing, having worked in various roles across multiple organizations. She was a Paid Media Manager at Trust & Will from 2020 to 2021, where she developed strategies for paid media campaigns. Prior to that, she served as a Growth Marketing Manager at Sendlane from 2018 to 2019, and as a Marketing Specialist II at Epsilon in 2018. Her experience also includes roles at Avoya Travel, where she worked as a Marketing Assistant and later as a Marketing Specialist.
Educational Background
Amanda is pursuing a Bachelor of Science in Business Administration with an emphasis in Marketing at California State University San Marcos, a program she has been enrolled in since 2015. Her academic focus complements her professional experience, providing her with a solid foundation in marketing principles and practices.
Skills and Expertise in Digital Marketing
Amanda has developed expertise in digital marketing, particularly in market research, analytics, and paid media strategy. She is skilled in creating integrated marketing campaigns and implementing email marketing automation. Her passion for using marketing skills to make a positive impact is evident in her approach to her work.
Early Career Experience
Before entering the marketing field, Amanda worked at California Pizza Kitchen as a Server and Community Brand Ambassador from 2010 to 2015. These early roles provided her with valuable customer service experience and insights into brand representation, which have contributed to her marketing acumen.