Gustavo Cardoso
About Gustavo Cardoso
Gustavo Cardoso is a Product Designer with extensive experience in branding and design. He has held various roles in companies such as BRCondos Franchising S/A and Trusted Health, emphasizing purpose-driven branding throughout his career.
Work at Trusted Health
Gustavo Cardoso has been employed at Trusted Health as a Product Designer since 2022. In this role, he focuses on developing user-centered design solutions that enhance the overall product experience. His work involves collaborating with cross-functional teams to ensure that design aligns with business goals and user needs.
Previous Experience in Design and Branding
Prior to his current position, Gustavo Cardoso held several roles that contributed to his expertise in design and branding. He served as Head of Design at BRCondos Franchising S/A from 2017 to 2020, where he played a key role in establishing the company as a leader in its segment. He also worked as Branding Manager at HFPX from 2013 to 2020 and as Lead Designer at Magrathea Labs from 2020 to 2022.
Education and Expertise
Gustavo Cardoso studied at Universidade Tecnológica Federal do Paraná, where he earned a Bachelor's degree in Design from 2006 to 2010. He furthered his education at IADE - Creative University, focusing on Branding, Typography, and Information Design from 2010 to 2011. Additionally, he studied Informatics at ETT, achieving a Técnico qualification.
Background in Graphic Design
Gustavo Cardoso began his career in graphic design, working as a Junior Graphic Designer at FZCOM from 2008 to 2009. He also held positions as a Designer at BEERCREW from 2012 to 2013 and as a Designer Gráfico (estágio) at Design Inverso from 2007 to 2008. These early experiences laid the foundation for his subsequent roles in design leadership.
Focus on Purpose-Driven Branding
Gustavo Cardoso possesses a designer mindset that emphasizes the importance of brand purpose in connecting with audiences. He has a strong focus on creating purpose-driven brands that resonate with people on various levels, ensuring that design not only serves aesthetic functions but also fosters meaningful connections.