Melody Vasquez, MBA
About Melody Vasquez, MBA
Melody Vasquez, MBA, serves as the Senior Director of Lifecycle, Brand & Integrated Marketing at Trusted Health, where she has significantly enhanced marketing strategies and team collaboration. With extensive experience in various marketing roles, she has a proven track record of implementing data-driven solutions and developing comprehensive customer lifecycle programs.
Work at Trusted Health
Melody Vasquez serves as the Sr. Director of Lifecycle, Brand & Integrated Marketing at Trusted Health since 2022. In this role, she has directed the overall marketing planning process across all channels, ensuring alignment with organizational objectives and strategic initiatives. She spearheaded the development of a new SMS program, overseeing its technical implementation and go-to-market rollout. Under her leadership, job views increased by 2.2 times and job placements rose by 125% year-over-year through comprehensive multi-channel lifecycle programs. She has demonstrated strong leadership as a people manager, fostering team retention, employee satisfaction, and motivation.
Previous Experience
Before her current role, Melody Vasquez held several positions in marketing across various companies. She worked at Shutterfly as Sr. Director of Marketing from 2013 to 2017, where she created a strategic vision for lifecycle marketing and collaborated with product, engineering, and marketplace teams. She also served as Sr. Marketing Manager at Shutterfly from 2012 to 2013 and as Marketing Manager, CRM from 2010 to 2012. Earlier in her career, she worked at Walmart.com in multiple roles, including Email Marketing Coordinator and Associate Marketing Manager. Additionally, she founded Rhubarb Collection, operating from 2018 to 2020.
Education and Expertise
Melody Vasquez holds a Bachelor of Arts degree from Scripps College and an MBA with a focus on Marketing from Santa Clara University Leavey School of Business. Her educational background provides a strong foundation for her expertise in lifecycle marketing and integrated marketing strategies. She has developed a creative development process in collaboration with the Brand team to enhance team efficiency and collaboration. Her experience spans various aspects of marketing, including data modeling, segmentation, and personalization within complex martech stacks.
Leadership and Team Management
In her role at Trusted Health, Melody Vasquez has demonstrated strong leadership qualities as a people manager. She has focused on fostering team retention, employee satisfaction, and motivation. Her approach to management emphasizes collaboration and efficiency, which has contributed to the overall success of her teams. By developing a comprehensive multi-channel customer lifecycle journey, she has showcased her ability to lead cross-functional teams effectively, working closely with product, engineering, and analytics teams.