Truthset
Truthset is a data accuracy company founded in 2019, known for its variety of data accuracy scoring services and its commitment to high standards of data security, evidenced by its SOC 2 Type 2 compliance.
Services
Truthset specializes in data accuracy scoring services. Among its offerings are the Truthset Quarterly Demographic Badges and the Truthset ANA AIMM Multicultural Badges. Additionally, the company provides 'Truthset Inside,' a service designed to standardize demographic accuracy for audience measurement and targeting, ensuring precision in marketing efforts.
Products
Truthset provides a variety of products aimed at enhancing data quality. Key products include the Truthset Quarterly Demographic Badges, which offer regular updates on data accuracy, and the Truthset ANA AIMM Multicultural Badges, focusing on diverse demographic data. These products help marketers and data providers to ensure the integrity and accuracy of their data.
Industry Recognition
Truthset has been recognized for its contributions to Smart Data Marketing, evidenced by its win in the 2021 I-COM Data Startup Challenge. This award highlights Truthset's innovative approach and value in the data marketing industry. The company's commitment to data security and integrity is further demonstrated by achieving SOC 2 Type 2 compliance.
Founders
Truthset was founded in 2019 by industry veterans with extensive experience from leading companies such as Nielsen, Salesforce, LiveRamp, and Procter & Gamble. These founders leveraged their background and expertise to address the pressing need for data accuracy in the marketing industry, positioning Truthset as a key player in data verification and quality.
Company History
Established in 2019, Truthset aims to bring higher standards of data accuracy to the marketing industry. Headquartered in San Francisco, Truthset quickly gained recognition within the industry, winning the 2021 I-COM Data Startup Challenge and achieving SOC 2 Type 2 compliance. Through partnerships and services like the Truthset Data Collective, the company continues to pursue its mission of improving data quality and accuracy.