Betty Ho
About Betty Ho
Betty Ho is a Senior Product Marketing Manager at Turnitin, where she has worked since 2017. She has held various marketing roles at companies such as Epsilon, Revolution Foods, Teachscape, and TES Global Limited, and she holds an MBA from Yale University.
Current Role at Turnitin
Betty Ho serves as a Senior Product Marketing Manager at Turnitin, a position she has held since 2017. In this role, she is responsible for developing and executing marketing strategies that enhance product visibility and drive user engagement. Her work focuses on understanding customer needs and aligning product offerings with market demands. She operates within the San Francisco Bay Area, contributing to Turnitin's mission of promoting academic integrity and improving educational outcomes.
Previous Experience in Product Marketing
Prior to her current role, Betty Ho held several positions in product marketing. She worked at TES Global Limited as a Senior Product Marketing Manager from 2015 to 2016, where she focused on strategic marketing initiatives. Before that, she was a Product Marketing Manager at Teachscape from 2013 to 2015, where she contributed to product positioning and market analysis. Her experience in these roles has equipped her with a strong foundation in marketing strategy and product development.
Consulting Experience
Betty Ho has a background in consulting, having worked as a Senior Marketing Consultant at Epsilon from 2008 to 2009 and as a Consultant at Revolution Foods in 2011. Additionally, she served as an Analyst at NewSchools Venture Fund from 2009 to 2011. These roles involved analyzing market trends, developing marketing strategies, and providing insights to improve business performance. Her consulting experience has contributed to her expertise in understanding client needs and delivering effective marketing solutions.
Educational Background
Betty Ho studied at Harvard University from 2001 to 2005, earning her undergraduate degree. She furthered her education at Yale University, where she achieved a Master of Business Administration (MBA) from the Yale School of Management between 2011 and 2013. Her educational background has provided her with a solid foundation in business principles and marketing strategies, enhancing her capabilities in her professional roles.
Career Progression
Betty Ho's career has progressed through various roles in marketing and consulting. She began her professional journey at FICO as a Senior Business Strategy Consultant from 2005 to 2008. Following that, she transitioned into product marketing roles, which included significant positions at Teachscape, TES Global Limited, and her current role at Turnitin. This trajectory highlights her adaptability and growth in the marketing field over the years.