tvScientific
tvScientific offers a connected TV advertising platform designed for performance marketing, providing precise targeting, real-time optimizations, and comprehensive analytics.
Services
tvScientific offers a connected TV advertising platform designed for performance marketing. The platform supports precise targeting using thousands of unique behavioral targeting segments. It provides full transparency and control over campaigns and budgets while enabling real-time optimizations and tracking of campaign performance and attribution. With capabilities for scalability, brand safety alignment, and a self-managed solution for TV advertising, advertisers can optimize their spend and seize new opportunities quickly. The platform also includes tools for creative services, measuring brand lift, and incremental performance metrics.
Partnerships
tvScientific partners with industry leaders and prominent connected TV companies to advance CTV advertising. Notable partners include NBCUniversal, Hulu, Pluto, Tubi, and Univision. These partnerships help enhance the reach and effectiveness of tvScientific’s advertising solutions, ensuring comprehensive inventory access aligned with brand values and facilitating robust reporting and analytics.
Target Industries
tvScientific supports various industries with its connected TV advertising platform. These industries include retail, mobile games, fintech, insurance, and travel and hospitality. By leveraging precise targeting and performance-driven insights, businesses in these sectors can optimize their ad spend and achieve tangible outcomes from their CTV campaigns.
Educational Initiatives
tvScientific offers the Performance TV Academy, a resource for learning about performance TV advertising. This initiative is designed to educate advertisers about the intricacies of CTV advertising, providing them with the knowledge and tools needed to maximize the effectiveness of their campaigns. By participating in the Performance TV Academy, users can better understand the strategies and technologies that drive performance in connected TV advertising.