Hotske W.
About Hotske W.
Hotske W. serves as the Director of Global Talent Acquisition and Employer Branding at Uberall, where he has worked since 2021. He has extensive experience in talent acquisition, having previously held roles at companies such as Douwe Egberts, Unilever, and Remy Cointreau.
Current Role at Uberall
Hotske W. serves as the Director of Global Talent Acquisition & Employer Branding at Uberall since 2021. In this role, Hotske manages the global Talent Acquisition budget and is responsible for developing and implementing strategies to enhance employer branding. Hotske is part of the Global People & Culture Leadership team, collaborating with various departments, including HR Business Partners and Learning & Development, to align talent acquisition efforts with organizational goals.
Previous Experience at Douwe Egberts
Hotske W. worked at Douwe Egberts in various capacities from 2007 to 2011. Initially, Hotske served as the International Senior Brand Manager for Coffee brands for three years, followed by a role as the National Account Manager for QSR, Convenience & Retail for one year. These positions were based in the Utrecht Area, Netherlands, where Hotske focused on brand management and account management within the coffee sector.
Educational Background
Hotske W. has a comprehensive educational background in business and marketing. Hotske studied Business Management and Marketing at Hanze, earning a Bachelor's degree from 1993 to 1997. Subsequently, Hotske pursued a Master's degree in Economics with a focus on Marketing & Marketing Intelligence at the University of Groningen from 1997 to 2000. Additionally, Hotske studied Japanese marketing at The University of Tokyo for three months in 1999.
Talent Acquisition Initiatives
In the role of Director of Global Talent Acquisition, Hotske W. has designed and implemented various talent acquisition initiatives. This includes developing reporting metrics for talent acquisition that encompass sourcing mix, funnel conversion rates, and employer brand awareness. Hotske also scaled the Global Talent Acquisition team from three to eight members across multiple countries, including the USA, Germany, and the Netherlands.
Career Progression and Internships
Hotske W. has a diverse career history that includes various roles in market research and brand management. Before joining Uberall, Hotske worked at Unilever as a Consumer Scientist from 2000 to 2002 and held positions at Remy Cointreau and WeKnowPeople. Hotske also gained valuable experience as a Market Research Intern at ABN AMRO in Suriname in 1996 and at ING in Tokyo, Japan, in 1999.