Sarah Gooding
About Sarah Gooding
Sarah Gooding is the Head of PR & Corporate Communications at Unbounce, with extensive experience in PR and communications within the Vancouver, Canada area.
Current Role at Unbounce
Sarah Gooding currently serves as the Head of PR & Corporate Communications at Unbounce, a role she has held since 2020. Based in the Vancouver, Canada area, Sarah oversees public relations and corporate communications, implementing innovative storytelling techniques and leading strategic rebranding efforts to enhance Unbounce's corporate image.
Previous Experience at Unbounce
Prior to her current role, Sarah worked at Unbounce in various capacities, including as PR & Corporate Communications Manager from 2018 to 2020, and PR Manager from 2016 to 2018. During these tenures, she developed and led successful PR campaigns that significantly increased the company's brand visibility, utilizing data-driven strategies to achieve measurable results.
Professional Background in PR and Communications
Sarah’s career includes extensive experience in PR and communications across various organizations in the Vancouver, Canada area. She served as PR & Communications Manager at SHOES.COM from 2015 to 2016, and as Director of Communications at Women in Communications & Technology from 2014 to 2016. Earlier roles include PR & Communications Manager and Product Manager at PlentyOfFish Media ULC., showcasing her ability to execute strategic communications programs for tech startups and hyper-growth companies.
Educational Achievements
Sarah holds an MBA with a concentration in Strategic Marketing from the Beedie School of Business at Simon Fraser University, obtained in 2010. She also earned a BA in Political Science from The University of British Columbia. Her education has equipped her with a strong foundation in strategic marketing and corporate communications.
Experience in PR for Technology and E-commerce Companies
With a strong background in managing PR for technology and e-commerce companies, Sarah has a track record of delivering practical results through innovative strategies. Her roles have spanned hyper-growth companies and tech startups, where she demonstrated her resourcefulness and entrepreneurial spirit. Her experience includes working at Nexvu Capital Corp., The Humphrey Group Inc., and The Georgia Straight.