Marisol Pelaez
About Marisol Pelaez
Marisol Pelaez is a Growth Marketing Lead with over eight years of experience in performance marketing and demand generation. She holds a Bachelor of Science in International Business and Marketing from Trinity University and an MBA from Quantic School of Business and Technology.
Current Role at Unit
Marisol Pelaez serves as the Growth Marketing Lead at Unit, a position she has held since 2023. In this role, she focuses on driving growth through strategic marketing initiatives. Her responsibilities include overseeing performance marketing and demand generation efforts, leveraging her extensive experience in analytics and operations to enhance marketing effectiveness.
Education and Expertise
Marisol Pelaez earned a Bachelor of Science in International Business and Marketing from Trinity University, where she studied from 2011 to 2015. She also completed a Spring Study Abroad program at Ibmec in 2014, focusing on Marketing. Furthering her education, she obtained a Master of Business Administration from Quantic School of Business and Technology in 2021. Her expertise encompasses AdTech and MarTech, with a strong emphasis on data strategy and project management.
Professional Background
Marisol Pelaez has over eight years of experience in various growth marketing roles. She began her career as an International Marketing Intern at Biomedal in 2013. She has held positions at notable companies such as MRY, VaynerMedia, AKQA, and WeWork, where she progressed from Analyst to Senior Lead roles. Before her current position at Unit, she served as Senior Growth Marketing Manager from 2021 to 2023.
Previous Work Experience
Marisol Pelaez has held multiple roles that contributed to her growth marketing expertise. At WeWork, she worked as Manager of Global Media Operations and Senior Lead in Performance Marketing Measurement Strategy. Her earlier roles include Data Analyst at VaynerMedia and Senior Data Analyst at AKQA. She also gained experience as an Admissions Assistant at Trinity University and various internships in digital marketing and analytics.
Skills in Marketing Analytics
Marisol Pelaez specializes in analytics and operations within the marketing field. Her skill set includes performance marketing, demand generation, and data analysis. She has a proven track record of utilizing data-driven strategies to optimize marketing performance and enhance operational efficiency across her roles.