up4business | LinkedIn® Training and Consulting
up4business is a professional training and consulting company based in Milan and Rome, Italy, specializing in LinkedIn training, recruitment, and digital marketing. Founded in 2013, the small team of six has trained over 2,500 individuals and offers various resources and courses in the Professional Training & Coaching industry.
Company Overview
up4business | LinkedIn® Training and Consulting is a Sole Proprietorship founded in 2013, headquartered in Milano, Italy, with an additional location in Roma. The company operates within the Professional Training & Coaching industry and is classified as a very small business with a team size of six. The organization specializes in various aspects of LinkedIn training and consulting, focusing on enhancing personal branding, professional networking, and recruitment strategies.
Services Offered
up4business provides a range of services including LinkedIn strategy definition, company page management, content production, and advertising aimed at lead generation. The company offers training in multiple formats such as face-to-face, live online, video on demand, in-company, and inter-company sessions. They have conducted over 70 editions of open courses and more than 75 editions of open intercompany courses. Additionally, they engage in content marketing on LinkedIn, sharing insights on algorithms and post scheduling.
Training Specialties
The company specializes in various training areas including social selling, employer branding, digital marketing, and talent acquisition. They have trained over 2,500 individuals and offer resources such as guides on personal branding and company marketing on LinkedIn. Their training programs cover topics like LinkedIn strategies, social media marketing, and video training, catering to diverse learning preferences.
Digital Presence and Resources
up4business actively engages its audience through various digital platforms. They have over 8,700 newsletter subscribers and provide free resources, including downloadable guides and a podcast that offers advice and strategies for LinkedIn. The company operates a blog with categories such as LinkedIn Professional Networking, Personal Branding, and LinkedIn Advertising, contributing to their content marketing efforts.
Consultation and Analytics
The company has completed more than 200 corporate consultations, focusing on tailored strategies for businesses. They utilize Google Analytics for website usage analysis and reporting, ensuring effective measurement of their online presence. Additionally, they employ the LinkedIn Insight Tag for collecting statistical data and evaluating advertising effectiveness, enhancing their service offerings.