Aaron Mutscheller
About Aaron Mutscheller
Aaron Mutscheller serves as the President of Anthropologie Living and Terrain at URBN, bringing over two decades of experience in business development and brand strategy. He has held various leadership roles in notable companies, including Chief Executive Officer at Nickey Kehoe and Chief Brand Officer at Serena & Lily.
Current Role at URBN
Aaron Mutscheller serves as the President of Anthropologie Living and Terrain at URBN, which encompasses brands such as Urban Outfitters, Anthropologie Group, Free People, and Nuuly. He has held this position since 2023, contributing to the strategic direction and growth of the Anthropologie Living and Terrain divisions. His leadership focuses on enhancing brand presence and product innovation within the home and lifestyle sectors.
Previous Experience at Nickey Kehoe
Prior to his current role, Aaron Mutscheller was the Chief Executive Officer at Nickey Kehoe from 2021 to 2023. During his tenure in Los Angeles, California, he oversaw operations and strategic initiatives, driving the company’s growth and brand development in the competitive design market.
Background in Brand Development
Aaron Mutscheller has extensive experience in brand strategy and product innovation, having worked in various leadership roles. He served as Chief Brand Officer at Serena & Lily from 2011 to 2016 and as EVP Brand and Product Development from 2007 to 2011. His background also includes a role as VP Brand and Product Development at Williams-Sonoma, Inc. from 2002 to 2006, where he contributed to brand growth and product strategy.
Education and Expertise
Aaron Mutscheller studied at Penn State University, The School of the Art Institute of Chicago, and the Art Institute of Pittsburgh, focusing on Architecture and Graphic Communications. His educational background complements his over two decades of experience in business development, where he is recognized for his financial stewardship and ability to identify emerging consumer trends.
Board Membership at Taylor Stitch
From 2012 to 2019, Aaron Mutscheller served as a Member of the Board of Advisors at Taylor Stitch. In this role, he provided strategic guidance and insights to enhance the brand's market positioning and product offerings, leveraging his extensive experience in the retail and lifestyle sectors.