Jeff Burslem, MBA
About Jeff Burslem, MBA
Jeff Burslem is a Senior Product Analytics Manager at uShip, where he has worked since 2016. He has extensive experience in analytics and optimization, having previously held roles at companies such as Springbox, Logan Tod & Co, and BT.
Work at uShip
Jeff Burslem currently serves as the Senior Product Analytics Manager at uShip, a position he has held since 2016. In this role, he has implemented a comprehensive tagging system utilizing Google Analytics, Firebase, and Mixpanel for the uShip website and apps. His responsibilities include collaborating closely with developers to ensure effective deployment and quality assurance of analytics tools. Additionally, he conducts mentorship sessions for stakeholders across various departments, focusing on the strategic, technical, and philosophical aspects of analytics and measurement.
Previous Experience in Analytics
Prior to his role at uShip, Jeff Burslem held several positions in analytics and digital marketing. He worked as the Associate Director of Analytics and Optimization at Springbox from 2014 to 2016 in the Austin, Texas Area. Before that, he served as a Digital Insights Consultant at Logan Tod & Co from 2007 to 2009 in London, United Kingdom. His career also includes roles as a Senior Digital Marketing Analyst at Wunderman and a Senior Analyst at R/GA, both in London.
Technical Skills and Projects
Jeff Burslem has developed various technical skills throughout his career, particularly in data analytics and visualization. He created Streamlit dashboards to monitor key consumer and transporter indexes, utilizing Quandl APIs. He also tracked competitor activities through Yahoo Finance, Google News APIs, and web scraping with Beautiful Soup. His expertise extends to directing SEO and organic search competitor analysis, applying QueryCat and BERT algorithms to visualize keyword performance.
A/B Testing and E-commerce Optimization
In his professional journey, Jeff has led A/B testing initiatives using Optimizely X Web and Full-Stack to enhance e-commerce conversion rates. He has worked cross-functionally to assess the return on investment (ROI) of successful tests, demonstrating his ability to integrate analytics with business outcomes. His focus on optimizing user experience through data-driven decisions has been a consistent theme in his work.
Education and Qualifications
Jeff Burslem holds an MBA, which complements his extensive experience in product analytics and digital marketing. His educational background supports his analytical skills and strategic thinking in various roles across the analytics landscape. This combination of education and practical experience has enabled him to contribute effectively to the organizations he has worked with.