Autumne Mahone
About Autumne Mahone
Autumne Mahone serves as the Director of Marketing and Communications at USIC, where she has worked since 2020. She holds an MBA and has extensive experience in marketing across various industries, including utilities and real estate.
Work at USIC
Autumne Mahone has served as the Director of Marketing and Communications at USIC since 2020. In this role, she drives the paid advertising strategy and analytics for multiple business units within the USIC Family of Companies. Prior to her current position, she held the role of Senior Marketing & Sales Operations Manager from 2019 to 2020 and Marketing & Sales Operations Manager from 2015 to 2019. During her tenure, she has led the rollout of new employee-centric programs and customer-facing initiatives.
Education and Expertise
Autumne Mahone studied at the Indiana University - Kelley School of Business, where she earned a Master of Business Administration (M.B.A.) and a Bachelor's Degree in Business Management and Marketing. Her educational background provides her with a strong foundation in marketing principles and business strategies, which she applies in her professional roles.
Background in Marketing
Autumne Mahone has a diverse background in marketing, having worked in various industries including publishing, video games, underground infrastructure, and utilities. She began her career as a Marketing Coordinator at BradyGAMES from 2005 to 2010 and later served as a Realtor/Marketing Manager at DTM Real Estate Services from 2005 to 2011. This varied experience has equipped her with a broad skill set in marketing and branding strategies.
Marketing Strategies and Tools
In her current role at USIC, Autumne Mahone utilizes the marketing automation tool Pardot to enhance brand awareness through list emails and drip campaigns. She has experience managing individual marketing and branding strategies for distinct business units within a larger corporate structure, demonstrating her capability in tailoring marketing efforts to meet specific business needs.