Shanuj Sarin
About Shanuj Sarin
Shanuj Sarin serves as the Executive Director of Sales and Marketing for Key Accounts at USIC. He has extensive experience in sales management across various technology and utility sectors, with a strong background in developing go-to-market strategies and managing large contracts.
Current Role at USIC
Shanuj Sarin serves as the Executive Director of Sales and Marketing for Key Accounts at USIC since 2024. In this role, he focuses on developing and implementing go-to-market strategies for new product introductions in the utility sector. His responsibilities include overseeing sales initiatives related to electric vehicle charging solutions, smart storage, and energy demand management solutions. He operates within the Salt Lake City Metropolitan Area.
Previous Experience in Sales Leadership
Prior to his current position, Shanuj Sarin held various leadership roles in sales across multiple organizations. He worked at Hubbell Incorporated for six years, where he served as Sr. Director of Sales for Utility Automation System Sales and previously as Regional Director of Utility Solution Sales. He also held the position of US Sales Head for National Key Accounts at Goodman Networks from 2011 to 2014. His experience includes managing large multi-million dollar sales contracts in the Cooperative, Public Power, and Enterprise Power markets.
Educational Background
Shanuj Sarin has a strong academic foundation in engineering. He earned a Master of Science in Computer Engineering and a Master of Science in Telecommunications Engineering from the University of Louisiana at Lafayette, where he studied from 1994 to 1997. Additionally, he holds a Bachelor of Science in Electronics and Telecommunications from Savitribai Phule Pune University, which he completed from 1989 to 1993.
Awards and Recognition
Shanuj Sarin has received multiple awards for his contributions to sales and leadership in the industry. Notable recognitions include the Gold Medal Club award in 2022, the Sales Leader award in 2021, and NPI Sales achievement awards in 2018 and 2019. These accolades reflect his effectiveness in driving sales performance and leading successful initiatives.
Expertise in Sales Strategies
Shanuj Sarin specializes in go-to-market strategies, particularly in the utility sector. He utilizes the MEDDIC-based pipeline management process to manage longer sales cycles effectively. His expertise encompasses white space roles and growth-oriented enterprises, where he has developed high-performing teams and fostered environments conducive to growth.