Annika Ripatti
About Annika Ripatti
Annika Ripatti is a Sales Director at Vaisala, where she has worked since 2021, having previously held various sales roles within the company. She has extensive experience in B2G and B2B sales across the weather, healthcare, and diagnostic sectors.
Current Role as Sales Director
Annika Ripatti serves as the Sales Director at Vaisala, a position she has held since 2021. Based in Helsinki, Southern Finland, she focuses on meteorological observations and aviation weather. In her role, she emphasizes the importance of communication and networking with both internal and external stakeholders. She utilizes Salesforce as part of her operational strategy within a matrix organization structure.
Previous Experience at Vaisala
Ripatti has a significant history with Vaisala, having worked in various capacities since 2009. She served as Sales Manager from 2009 to 2011 and again from 2017 to 2021. Additionally, she held the position of Regional Manager from 2015 to 2017 and worked as a Sales Manager / Team Leader from 2011 to 2015. Her roles have contributed to her extensive experience in B2G and B2B sales.
Background in Healthcare and Diagnostics
Before her tenure at Vaisala, Annika Ripatti worked at Abbott Diagnostics as a Field Service Representative from 1998 to 2001. She also spent eight years at Thermo Fisher Scientific as a Regional Sales Manager from 2001 to 2009. This background has provided her with a strong foundation in the healthcare and diagnostic markets, enhancing her sales expertise.
Educational Qualifications
Ripatti studied Clinical Biochemistry at the University of Eastern Finland, where she earned her Master's degree from 1992 to 1997. She also attended Helsingin yliopisto, focusing on Chemistry for one year in 1991. Her educational background supports her professional roles in the technical sales domain.
Skills and Expertise
Annika Ripatti possesses extensive skills in product management, training, channel management, and distributor management. Her expertise spans across various sales domains, particularly in the weather, healthcare, and diagnostic sectors. This diverse skill set enables her to effectively manage sales strategies and stakeholder relationships.