Berenice Marín M
About Berenice Marín M
Berenice Marín M is a Marketing Specialist for LATAM, currently working at Vaisala since 2022. She has extensive experience in marketing roles at companies such as EBANX, Samsung Electronics, and Apple, with a focus on digital media strategies and regional audience engagement.
Current Role at Vaisala
Berenice Marín M serves as a Marketing Specialist for the Latin American region at Vaisala, a position she has held since 2022. Based in Ciudad de México, she focuses on developing marketing strategies that cater to the specific needs of the LATAM market. Her role includes enhancing brand visibility and engagement through various marketing initiatives.
Previous Experience in Marketing
Prior to her current role, Berenice worked as a Senior Product Marketing Manager at EBANX for eight months in 2021. She also held the position of Marketing Manager at Samsung Electronics Mexico from 2019 to 2020, where she contributed to the company's marketing efforts in the region. Additionally, she served as B2B Marketing Manager at Samsung from 2017 to 2019.
Background in Digital Marketing
Berenice has a strong background in digital marketing, having worked as an Ad Sales Planner at Turner Broadcasting from 2005 to 2008 and as a Digital Sales Coordinator at Aristegui Noticias from 2013 to 2014. During her tenure at Apple as an iAd Account Manager from 2014 to 2016, she managed digital advertising strategies that targeted specific audiences.
Education and Qualifications
Berenice holds a Licenciatura en Comunicación y Periodismo from Universidad Nacional Autónoma de México, where she studied from 1997 to 2001. Her educational background provides her with a solid foundation in communication and media, which supports her marketing career.
Marketing Initiatives and Strategies
Throughout her career, Berenice has implemented various marketing strategies, including a WhatsApp communication strategy in Brazil to enhance engagement. She has organized multiple events and tradeshows to increase brand visibility and has utilized tools like Sociabble for managing social media engagement. Her work also includes collaborating on SEO initiatives to improve online presence.