Carol A. Vardaro
About Carol A. Vardaro
Carol A. Vardaro is a Sr. Marketing Manager at Vaisala, with extensive experience in B2B marketing and a strong track record in driving growth through key initiatives. She previously held various marketing roles at Tyco Security Products and has a solid educational background in marketing and design.
Current Role at Vaisala
Carol A. Vardaro serves as the Senior Marketing Manager at Vaisala, a position she has held since 2022. She is based in Woburn, Massachusetts, United States. In this role, she focuses on developing and executing marketing strategies that align with the company's goals. Her experience in B2B marketing supports her efforts in driving growth and enhancing brand visibility.
Previous Experience at Tyco Security Products
Before joining Vaisala, Vardaro worked at Tyco Security Products for a total of seven years. She held multiple roles, including Marketing Program Manager from 2007 to 2015, Marketing Communications Manager for Access Control from 2015 to 2017, and Senior Marketing Communications Manager from 2017 to 2022. Her tenure involved managing marketing initiatives across various brands and vertical markets, contributing to significant growth in targeted channels.
Educational Background
Vardaro has a diverse educational background. She studied Interior Design at Chamberlain School of Design, earning an Associate of Arts (AA) from 1986 to 1988. She later attended Georgia State University, where she obtained a Bachelor of Business Administration (BBA) in Marketing from 1994 to 1997. Additionally, she pursued studies in Liberal Arts and Sciences at Suffolk University from 1985 to 1986.
Skills and Expertise
Vardaro is recognized for her strong project management and relationship management skills. She has a proven track record in driving growth through the implementation of key marketing initiatives. Her ability to partner effectively with agencies and vendors enhances her contributions to marketing strategies, particularly in the B2B sector.
Early Career at LandAmerica Lawyers Title
Vardaro began her career as a Marketing Coordinator at LandAmerica Lawyers Title, where she worked from 1997 to 2007 for a decade. This role provided her with foundational experience in marketing communications and program management, setting the stage for her subsequent positions in the marketing field.