Jamie Springer
About Jamie Springer
Jamie Springer serves as the Director of Marketing Analytics & Operations at Vaisala, a position held since 2019. With extensive experience in marketing analytics and operations, Springer has contributed to data-driven decision-making and campaign optimization across various organizations.
Work at Vaisala
Jamie Springer has served as the Director of Marketing Analytics & Operations at Vaisala since 2019. In this role, Jamie oversees a global marketing services team that focuses on analytics, marketing technology systems, website design, asset creation, and digital marketing execution. Jamie's leadership has contributed to the development of data-driven strategies that enhance marketing effectiveness and operational efficiency within the organization.
Previous Experience at DTN
Prior to joining Vaisala, Jamie Springer worked at DTN / The Progressive Farmer for six years, from 2007 to 2013, as a Marketing Analyst. Jamie generated actionable insights for senior leadership, enabling data-driven decisions throughout sales and marketing processes. Jamie later returned to DTN as the Marketing Analytics & Operations Manager from 2017 to 2019, where responsibilities included leading analytics initiatives and optimizing marketing operations.
Experience at Schneider Electric
Jamie Springer held the position of Senior Marketing Analyst / Data Scientist at Schneider Electric from 2013 to 2017. During this time, Jamie crafted a vision and roadmap for reporting and analytics execution, which included the development of key performance indicators (KPIs), dashboards, tools, and data sources. This role involved collaboration with cross-functional teams to optimize marketing campaigns and measure return on investment (ROI).
Education and Expertise
Jamie Springer earned a Master of Business Administration (M.B.A.) in Marketing from the University of Phoenix. Additionally, Jamie holds a Bachelor's Degree in Business Administration from Shepherd University. Furthering expertise in data analytics, Jamie completed a Master's Degree in Predictive Analytics / Data Science at Northwestern University. This educational background supports Jamie's proficiency in marketing analytics and operations.