Riku Auvinen
About Riku Auvinen
Riku Auvinen serves as the Head of Marketing for Urban Weather & Environment at Vaisala, where he has worked since 2021. He has extensive experience in marketing and strategic roles across various companies, including VR Group and Skanska Kodit Oy.
Current Role at Vaisala
Riku Auvinen serves as the Head of Marketing for Urban Weather & Environment at Vaisala, a position he has held since 2021. In this role, he is responsible for developing and implementing marketing strategies that enhance Vaisala's presence in the urban weather and environment sector. He plays a key role in go-to-market teams, ensuring that marketing strategies are effectively aligned with product launches. Auvinen also leads the planning and execution of various marketing activities, including digital and face-to-face events such as tradeshows and conferences.
Previous Experience in Marketing
Before joining Vaisala, Riku Auvinen held several marketing positions. He worked at VR Group as Head of Marketing from 2011 to 2016 and later as Head of Partnerships from 2016 to 2020. His earlier roles include Country Manager for Market & Consumer Insights at Skanska Kodit Oy for a brief period in 2009, and Marketing Manager at the same company from 2005 to 2007. Additionally, he served as Nordic Marketing Manager at Skanska Kodit Oy from 2007 to 2008. His diverse experience spans various aspects of marketing strategy and consumer insights.
Educational Background
Riku Auvinen completed his Master of Science in Economics with a focus on Marketing at the University of Vaasa, studying from 1990 to 1996. He further enhanced his marketing expertise by obtaining a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing between 2017 and 2018. Auvinen also achieved the Certified Scrum Product Owner designation from Scrum Alliance Inc./Reaktor in 2017, which reflects his commitment to digital service development.
Contributions to Thought Leadership
In his current role at Vaisala, Riku Auvinen is responsible for producing thought leadership content that includes webinars, videos, and success stories. These initiatives aim to establish Vaisala's authority in the urban weather and environment sector. His contributions help position the company as a leader in innovative marketing strategies and enhance its visibility in the industry.
Focus on Innovative Marketing Strategies
Riku Auvinen is part of the growth hacking team at Vaisala, where he focuses on innovative marketing strategies. His involvement in this team underscores his commitment to exploring new marketing approaches that drive engagement and growth. Auvinen's expertise in both traditional and digital marketing allows him to effectively contribute to the company's overall marketing objectives.