Alexander Athanassiou
About Alexander Athanassiou
Alexander Athanassiou serves as the General Manager for the US Market at VanMoof, where he oversees the company's business operations and strategic initiatives. He has a diverse background in strategy and management, having held significant roles at companies such as Uber, Samsung Electronics, and Philips.
Current Role at VanMoof
Alexander Athanassiou serves as the General Manager for the US Market at VanMoof since 2023. In this role, he has full P&L responsibility for the US business, focusing on achieving revenue and profit targets. He plays a key role in securing new financing from external parties and exploring business development opportunities. Additionally, he is responsible for setting long-term digital and operational strategies for the US market.
Previous Experience at VanMoof
Prior to his current position, Alexander Athanassiou worked at VanMoof as the Head of B2B from 2022 to 2023. During this time, he led a team of 40 employees in marketing, selling, and servicing VanMoof ebikes to both B2B and B2C accounts in the US. He also focused on improving service hub productivity, footprint, and quality to ensure high rider satisfaction.
Experience at Samsung Electronics
Alexander Athanassiou held multiple roles at Samsung Electronics. He was a Principal in the Mobile and Consumer Electronics Global Strategy Group in 2017 for 11 months. He also served as Associate Principal in the Global Strategy Group from 2014 to 2016 and as Engagement Manager from 2012 to 2014. His early role at Samsung was as an Associate Global Strategist in 2008.
Background in Strategy and Consulting
Before joining VanMoof, Alexander Athanassiou worked at Uber as Head of Strategy & Planning for Community Operations EMEA from 2019 to 2022. He also worked at Oliver Wyman as a Senior Associate (Engagement Manager) from 2011 to 2012 and as an Associate from 2009 to 2011. His consulting experience provided him with a strong foundation in strategic planning and operational management.
Education and Academic Achievements
Alexander Athanassiou studied at Harvard University, where he earned a Bachelor of Arts in History from 1998 to 2002. He later attended The Wharton School, achieving an MBA with a focus on Management and Marketing from 2007 to 2009. His educational background supports his expertise in business strategy and management.