Dayana Simeonova
About Dayana Simeonova
Dayana Simeonova is a Growth Marketer with extensive experience in digital marketing, having worked at notable companies such as Signify and Philips. She holds a Master of Science in Marketing Management and specializes in conversion optimization and user behavior research.
Work at VanMoof
Dayana Simeonova has been employed at VanMoof as a Growth Marketer since 2020. In this role, she focuses on developing and executing marketing strategies aimed at driving growth for the company. Her responsibilities include utilizing data-driven experimentation to optimize conversion rates and enhance user experience. Dayana's work contributes to the overall marketing efforts of VanMoof, a company known for its innovative approach to urban mobility.
Previous Experience in Digital Marketing
Before joining VanMoof, Dayana Simeonova held several positions in digital marketing. She worked at Signify as the Global Digital Marketing Manager for Philips Hue from 2019 to 2020. Prior to that, she spent three years at Philips Lighting as the Global Digital Marketing Manager for Online B2B from 2016 to 2019. Her career began with a digital marketing internship at Philips from 2015 to 2016, where she gained foundational experience in the field.
Education and Expertise
Dayana Simeonova holds a Master of Science (MSc) in Marketing Management from Tilburg University, which she completed from 2013 to 2015. She also earned a Bachelor of Science (BSc) in International Business Administration from the same university from 2010 to 2013. Additionally, she studied Public Relations at the University of the Arts London for one year in 2009. Her educational background equips her with expertise in user behavior research, external marketing intelligence, and benchmarking.
Achievements in Marketing
In 2019, Dayana Simeonova won the Techstars Startup Weekend Amsterdam, showcasing her skills in marketing and innovation. She specializes in ideating and implementing conversion optimizations through rapid experimentation. Dayana also consults on keyword research and editorial content creation, contributing to global blog strategies that enhance brand visibility and engagement.
Early Career and Development
Dayana began her career in marketing as a Writer and Editor on the Editorial Committee at Asset | Marketing from 2013 to 2014. This role provided her with valuable experience in content creation and editorial processes. She also completed her high school education with an English Language Profile at First Language School Varna from 2004 to 2009, which laid the groundwork for her future studies and career in marketing.