Olivier Bracke
About Olivier Bracke
Olivier Bracke is a Paid Social Specialist currently working at VanMoof in Amsterdam since 2021. He has a background in project management and social media campaigns, with experience managing campaigns for Philips across European and Asian markets.
Work at VanMoof
Olivier Bracke has been employed at VanMoof as a Paid Social Specialist since 2021. In this role, he manages social media campaigns, focusing on data analysis to optimize future initiatives. His work encompasses various markets, including Europe and Asia, with a specific emphasis on Germany, Austria, Switzerland, and India.
Previous Experience
Prior to his current position, Olivier Bracke held several roles in different organizations. He worked as a Project Executive at CityCubes for one month in 2018 and served as a Project Manager at Friendship for three months in 2019. He also worked at Ogilvy Social.Lab Belgium as a Social Media Campaign Executive in 2020 for four months, and later as a Social Media Campaign Manager at Philips HQ RTMC from 2020 to 2021.
Education and Expertise
Olivier Bracke studied Musical Theatre at Fontys Hogeschool Tilburg, where he earned a Bachelor's degree from 2010 to 2014. He furthered his education at AP Hogeschool Antwerpen, achieving a degree in Communication Management from 2016 to 2019. His educational background complements his professional expertise in social media management.
Background in Theatre and Culture
Olivier Bracke has a passion for culture and theatre, which aligns with his professional focus in social media. His experience in the performing arts includes roles such as Prinsessia Muziekspecial at Studio 100 Benelux in 2015 and participation in various theatre productions, enhancing his understanding of audience engagement.
Data Analysis in Social Media Campaigns
In his role as a Paid Social Specialist, Olivier Bracke emphasizes the importance of data analysis. He derives insights from campaign performance to inform and optimize future social media strategies. This analytical approach supports effective decision-making in managing campaigns for major brands like Philips.