Saranya Babu
About Saranya Babu
Saranya Babu is a Social Media Specialist currently employed at VanMoof in Amsterdam. She has previously held positions at Sprinklr, Ola, and Flipkart, gaining diverse experience in social media management and machine learning.
Current Role at VanMoof
Saranya Babu currently serves as a Social Media Specialist at VanMoof, a position she has held since 2021. In this role, she focuses on developing and implementing social media strategies to enhance brand visibility and engagement. Based in Amsterdam, North Holland, she contributes to the company's marketing efforts by leveraging her expertise in social media management.
Previous Experience at Sprinklr
Before joining VanMoof, Saranya Babu worked at Sprinklr as an Associate in Machine Learning from 2017 to 2018. During her tenure, she gained experience in utilizing machine learning techniques to improve social media analytics and engagement strategies. This role provided her with valuable insights into data-driven decision-making in the social media landscape.
Role at Ola
In 2019, Saranya Babu briefly worked as a Social Media Supervisor at Ola (ANI Technologies Pvt. Ltd) for two months in the Bengaluru Area, India. In this position, she was responsible for overseeing social media activities and ensuring effective communication with the audience. Her time at Ola contributed to her understanding of the transportation sector's unique social media challenges.
Experience at Flipkart
Saranya Babu's career in social media began at Flipkart, where she worked as a Social Media Specialist from 2014 to 2016. In this role, she developed and executed social media campaigns aimed at increasing customer engagement and brand loyalty. Her experience at Flipkart laid the foundation for her subsequent roles in the digital marketing field.