Alan Baptista
About Alan Baptista
Alan Baptista is a Principal Product Marketing Manager at Veeam Software, where he oversees the go-to-market and content strategies for the Veeam Data Platform. He has a diverse background in product marketing, having held various roles at companies such as New Relic, CA Technologies, and Chef Software.
Work at Veeam Software
Alan Baptista serves as the Principal Product Marketing Manager at Veeam Software since 2024. In this role, he is responsible for the go-to-market strategy and content strategy for Veeam's flagship offering, the Veeam Data Platform. His focus is on addressing data resiliency needs within the marketing landscape. Additionally, he acts as a liaison with demand generation, webinars, and social activities, enhancing the overall marketing efforts of the company.
Previous Experience in Product Marketing
Alan has held several key positions in product marketing prior to joining Veeam Software. He worked as the Product Marketing Director at New Relic, Inc. from 2021 to 2024 and as Director of Product Marketing at Chef Software from 2018 to 2021. His earlier roles include Sr. Product Marketing Manager at Experian - Decision Analytics and Sr. Principal Product Marketing Manager at CA Technologies, where he contributed significantly to marketing strategies and product positioning.
International Business Development Background
Alan's career began in international business development at U.S. Commercial Service, where he worked from 1995 to 1999. This experience laid the foundation for his understanding of global markets. He has also held roles that required engagement with international clients, supported by his fluency in Portuguese and conversational skills in Spanish.
Educational Background
Alan Baptista earned his Master of Business Administration (MBA) in Marketing from The University of Texas at Dallas, studying from 1999 to 2002. He also holds a Bachelor of Business Administration (BBA) from PUC Minas, where he studied from 1990 to 1993. His educational background supports his extensive experience in product marketing and business development.
Community Development Experience
Alan has a background in community development, having served as the Director of Community Development at Meeting Professionals International (MPI) from 2008 to 2010. His experience in online community management complements his product marketing expertise, allowing him to effectively engage with diverse audiences and enhance brand presence.