Alex Fuller
About Alex Fuller
Alex Fuller serves as the Channel and Alliances Marketing Manager at Veeam Software, bringing over 15 years of diverse marketing experience, including more than 8 years in channel marketing within the IT industry.
Work at Veeam Software
Alex Fuller currently serves as the Channel and Alliances Marketing Manager at Veeam Software, a position he has held since 2021. In this role, he focuses on empowering partners and vendors to enhance their business capabilities and achieve greater success. His responsibilities include developing tactical strategies and executional plans that align with the customer buying journey. Fuller's expertise in channel marketing is leveraged to support Veeam's growth in the competitive IT landscape.
Previous Marketing Roles
Prior to his current position, Alex Fuller held several marketing roles across various organizations. He worked at Hitachi Vantara Australia & New Zealand as the Marketing Manager for Channel & Events from 2019 to 2020. He also served as the Partner Marketing Manager at Cisco from 2016 to 2019. His experience includes positions at Kyocera Document Solutions Australasia, Fuji Xerox Australia, and Service Point UK, where he developed and implemented marketing strategies tailored to specific markets and channels.
Education and Expertise
Alex Fuller studied at the University of Lincoln, where he earned a Bachelor of Arts (BA) (Hons) in Media Communications and Advertising from 2002 to 2005. His educational background complements his extensive experience in marketing, particularly in channel marketing within the IT industry. He is known for his analytical thinking and problem-solving skills, which have contributed to his success in developing insights-led marketing plans and managing complex budgets.
Marketing Skills and Specializations
Fuller possesses over 15 years of diverse marketing experience, with more than 8 years specifically focused on channel marketing within the IT sector. He specializes in strategic and tactical planning of integrated demand generation campaigns, transitioning from traditional to digital marketing environments. His skills include creating customer engagement campaigns, retention activities, and conducting detailed analysis for senior management reporting.
Career Background
Alex Fuller's career began in the United Kingdom, where he held positions such as Key Account Manager at Service Point UK and Marketing and Brand Analyst at TEAM Relocations. He transitioned to Australia, where he continued to build his marketing expertise in various roles, including Marketing Specialist at Kyocera Document Solutions Australasia and Marketing Manager at Hitachi Vantara. His background reflects a consistent focus on channel marketing and strategic marketing initiatives.