Karen Westin
About Karen Westin
Karen Westin serves as the Sr. Director of Global Education at VEGAMOUR, INC., bringing extensive experience from her previous roles at SEPHORA and Macy's. She has a strong background in brand education, media training, and video production.
Current Role at Vegamour
Karen Westin serves as the Sr. Director of Global Education at Vegamour, Inc. since 2022. In this role, she focuses on developing and implementing educational strategies that enhance customer engagement and brand awareness. Her leadership in global education aims to elevate the consumer experience and promote brand loyalty.
Previous Experience at Sephora
Karen Westin has extensive experience at Sephora, where she held multiple roles over a span of more than a decade. She worked as the Sr. Education Manager, Design & Delivery for eight months in 2020, and as the Brand Education Manager from 2011 to 2020. Additionally, she served as the Director of Education & Client Experience from 2021 to 2022, contributing significantly to brand education and client interactions.
Education and Expertise
Karen Westin studied Merchandise Marketing at the Fashion Institute of Design & Merchandising (FIDM), where she earned an Associate of Arts (AA) degree from 1991 to 1993. Her educational background supports her expertise in brand education and marketing strategies, enhancing her effectiveness in her roles within the beauty industry.
Career Background
Before her tenure at Sephora, Karen Westin worked at Macy's as an Assistant Buyer from 1995 to 1998. She also held the position of Account Manager at Borghese, Inc. for one year in 1998. Her diverse background in retail and brand management has equipped her with skills in building brand relationships and enhancing visibility.
Media Training and Skills
Karen Westin is media trained, demonstrating her proficiency in managing public relations and media interactions. She specializes in video production and script writing, contributing to video education initiatives as an on-air talent. These skills enhance her ability to communicate effectively and engage audiences.