Laira Martin
About Laira Martin
Laira Martin serves as the Head of SEO & Content at VEGAMOUR, bringing extensive experience in content strategy and management. With a background that includes roles at notable publications and companies, she has developed expertise in both B2B and direct-to-consumer content.
Current Role at Vegamour
Laira Martin serves as the Head of SEO & Content at VEGAMOUR, a position she has held since 2022. In this role, she oversees the company's search engine optimization strategies and content development initiatives. Her responsibilities include managing content compliance, outreach, and public relations strategies. Martin's expertise in both B2B and direct-to-consumer content strategies contributes to VEGAMOUR's growth and visibility in the beauty industry.
Previous Experience in Content Management
Before her current role, Laira Martin worked at VEGAMOUR as the SEO & Content Manager from 2020 to 2022. She has also held positions at GOBankingRates, where she served as a Branded Content Editor, SEO Content Editor, and Search Engine Optimization Specialist. Her experience includes managing both in-house and freelance writers and editors, showcasing her leadership in content management.
Educational Background
Laira Martin earned her Bachelor of Arts (B.A.) degree in Communication from the University of California San Diego. She also pursued minors in Literature/Writing and Art History. Her academic background provides a strong foundation for her career in content creation and management.
Contributions to Prestigious Publications
Laira Martin has contributed content to several notable publications, including TIME Money, Forbes, and Entrepreneur. Her diverse portfolio covers various topics, such as personal finance, higher education, and beauty. This experience highlights her ability to produce high-quality content across different industries.
Skills and Tools in SEO and Content Strategy
Laira Martin possesses strong skills in competitive and keyword research, essential for effective SEO strategies. She is experienced in using various content management systems, including WordPress, Shopify, and Drupal. Additionally, she utilizes digital tools such as Screaming Frog, Surfer, and ahrefs to enhance SEO and content management efforts.