Samantha Afonso
About Samantha Afonso
Samantha Afonso serves as the Senior Director of Global Sales at VEGAMOUR, where she has worked since 2023. She has a strong background in sales and marketing, with significant experience in the cannabis and beauty industries.
Work at Vegamour
Samantha Afonso currently serves as the Senior Director of Global Sales at Vegamour, a position she has held since 2023. In this role, she focuses on driving sales strategies and enhancing the company's market presence. Prior to her current position, she worked as the Director of Global Sales at Vegamour from 2022 to 2023, where she contributed to the company's growth initiatives. Her experience at Vegamour reflects her commitment to the beauty and wellness sectors.
Previous Experience at Lord Jones
Before joining Vegamour, Samantha Afonso held several key positions at Lord Jones. She was the Director of Key Accounts from 2021 to 2022, where she played a significant role in the company's operations. Her contributions were instrumental in the successful $300 million acquisition of Lord Jones by The Cronos Group. Additionally, she served as Senior Manager of Sales Strategy & Growth and Sales Manager, focusing on brand equity and sales strategy from 2017 to 2020.
Education and Expertise
Samantha Afonso holds a Bachelor of Business Administration (BBA) in Marketing from LIM College and another BBA in Marketing from Pace University's Lubin School of Business. Her educational background provides a solid foundation for her expertise in strategic differentiation, trade marketing, and key account management. She specializes in go-to-market strategy and has extensive experience in exceeding revenue targets.
Background in Sales and Marketing
Samantha Afonso began her career in the sales and marketing sector at Distrikt Hotel Group, where she worked as a Sales Coordinator from 2015 to 2017. This early experience in the Greater New York City Area helped her develop essential skills in sales coordination and marketing strategies. Over the years, she has built a strong background in sales leadership, focusing on strategic partnerships and brand positioning.
Contributions to Cannabis and Beauty Industries
During her tenure at Lord Jones, Samantha Afonso played a key role in pioneering the intersection between the cannabis and beauty industries. Her work in this area has contributed to the growth and recognition of cannabis-infused beauty products, showcasing her ability to innovate within emerging markets. Her strategic approach has helped solidify brand equity and expand market reach.