Vinny Cresta
About Vinny Cresta
Vinny Cresta serves as the Senior Vice President and Creative Director at VEGAMOUR, INC., bringing extensive experience in global visual merchandising and design from his previous roles at MAC Cosmetics and Smashbox Cosmetics.
Current Role at Vegamour
Vinny Cresta serves as the Senior Vice President and Creative Director at Vegamour, Inc. since 2021. In this role, he is responsible for overseeing the creative direction and visual strategy of the brand. His focus includes enhancing the overall customer experience through innovative design and merchandising strategies. His tenure at Vegamour highlights his commitment to advancing the brand's identity within the competitive cosmetics market.
Previous Experience at MAC Cosmetics
Vinny Cresta has a significant history with MAC Cosmetics, where he held multiple positions over several years. He began as the Assistant Manager of Operations from 2003 to 2007, then progressed to Designer of Global Visual Merchandising from 2007 to 2010. He continued to advance through the ranks, serving as Manager of Global Visual Merchandising from 2010 to 2012, and later as Director of Global Visual Merchandising & Design from 2012 to 2014. His final role at MAC was as Executive Director, Global Visual Merchandising & Design from 2014 to 2017.
Experience at Smashbox Cosmetics
At Smashbox Cosmetics, Vinny Cresta worked in various capacities, including Executive Director of Visual Merchandising, Store Design, and Packaging from 2018 to 2020. He also held the position of VP, Creative Director from 2020 to 2021. His roles involved developing visual merchandising strategies and enhancing store design, contributing to the brand's market presence.
Role at GLAMGLOW
Vinny Cresta served as the Vice President and Creative Director at GLAMGLOW for one year, from 2020 to 2021. In this position, he focused on creative direction and visual branding, leveraging his extensive experience in the cosmetics industry to drive brand initiatives and visual storytelling.
Education and Expertise
Vinny Cresta studied Communication and Media Studies at Hunter College, where he earned a Bachelor of Arts degree from 1998 to 2003. He also completed his high school education at Art & Design, achieving a High School Diploma from 1993 to 1997. His educational background supports his extensive expertise in experience design, strategy, and merchandising within the cosmetics sector.