La Nae Coffey
About La Nae Coffey
La Nae Coffey serves as the Area Vice President of Sales at Veradigm®, bringing extensive experience from previous roles at GE Healthcare, Optum, and Innovaccer, among others.
Current Role at Veradigm
La Nae Coffey serves as the Area Vice President of Sales at Veradigm®, a position she has held since 2024. In this role, she is responsible for overseeing sales operations and strategies within her designated area. Her extensive background in sales and business development positions her to effectively lead initiatives that drive growth and enhance client relationships.
Previous Experience at GE Healthcare
Prior to her current role, La Nae Coffey worked at GE Healthcare as the National Sales Director from 2017 to 2019. During her tenure in Seattle, WA, she managed national sales strategies and contributed to the organization’s objectives in the healthcare sector. Her experience at GE Healthcare provided her with insights into the complexities of healthcare sales.
Career at Optum
La Nae Coffey held the position of Vice President, Payer Sales at Optum from 2004 to 2014. In this role, she focused on sales strategies within the Western U.S., leveraging her expertise to enhance payer relationships and drive sales performance. Her decade-long experience at Optum solidified her reputation in the healthcare sales domain.
Educational Background
La Nae Coffey studied at Brigham Young University, where she pursued a focus in Physical Therapy/Therapist, achieving Pre-Physical Therapy from 1983 to 1987. Additionally, she attended Brigham Young University–Hawaii in 1985. Her educational background provided her with foundational knowledge relevant to her career in healthcare sales.
Experience in Business Development
La Nae Coffey has held various leadership roles in business development throughout her career. She served as the Director of Business Development at Nordic Global from 2022 to 2024 and as the Director of Sales and Business Development at Inovalon from 2016 to 2017. These roles contributed to her expertise in driving sales initiatives and developing strategic partnerships.