Amanda Guss
About Amanda Guss
Amanda Guss is a Senior Manager of Marketing Operations at Veritone, where she has worked since 2024. She has extensive experience in marketing roles across various companies, including Mentice and Kalderos, and possesses expertise in multiple marketing platforms.
Current Role at Veritone
Amanda Guss serves as the Senior Manager of Marketing Operations at Veritone, a position she has held since 2024. Based in Wilmington, North Carolina, she has been with the company for five months. In this role, she is responsible for overseeing marketing operations and ensuring the effective execution of marketing strategies.
Previous Experience in Marketing
Prior to her current role, Amanda Guss worked at Kalderos as Senior Manager of Marketing Operations from 2022 to 2023 and as Digital Marketing Manager from 2021 to 2022. She also held the position of Marketing Manager at Mentice from 2019 to 2021. Her experience spans various aspects of marketing, including digital marketing consulting at Shatterproof Agency and extensive roles at Old World Industries, LLC.
Educational Background
Amanda Guss studied at James Madison University, where she earned a Bachelor of Business Administration (B.B.A.) in Hospitality & Tourism Management. She also attended the University of Antwerp, focusing on European Economics. Additionally, she completed a Certified Digital Marketing Professional course at the Digital Marketing Institute in 2020.
Expertise in Marketing Platforms
Amanda possesses expertise in a variety of marketing platforms, including Pardot, Salesforce, Demandbase, and Google Ads. She is skilled in utilizing tools such as GA4, GTM, GSC, Looker Studio, and Monday. Her proficiency allows her to manage marketing campaigns effectively and analyze performance metrics.
Project Management Skills
Amanda Guss has demonstrated a strong ability to manage multiple projects independently, from the requirements gathering phase to completion. Her background includes campaign development, product launches, and event management, which contribute to her effectiveness in elevating brand profiles.