Tatjana Legans (Sparavalo)
About Tatjana Legans (Sparavalo)
Tatjana Legans (Sparavalo) serves as the Director of Product Marketing for Energy at Veritone, Inc., a position she has held since 2021. With a background in product marketing and market intelligence at Itron, Inc., she possesses expertise in the global utility market and holds an MBA from Eastern Washington University.
Work at Veritone
Tatjana Legans currently serves as the Director of Product Marketing for Energy at Veritone, Inc. She has held this position since 2021. In her role, she is responsible for developing and executing product marketing strategies tailored to the energy sector. Her experience in the global utility market informs her approach to sales enablement and product marketing.
Previous Experience at Itron
Before joining Veritone, Tatjana Legans worked at Itron, Inc. for a total of six years in various roles. She began as a Marketing Research Intern in 2011, followed by positions as a Senior Market Intelligence Analyst from 2011 to 2017, and as a Senior Product Marketing Analyst for Networked Solutions from 2017 to 2019. She then served as a Product Marketing Manager for Networked Solutions until 2021.
Education and Expertise
Tatjana Legans holds a Master of Business Administration (M.B.A.) with a focus on Strategy from Eastern Washington University, where she studied from 2010 to 2011. She also earned a Bachelor of Arts in Finance and Economics from the same institution, completing her studies from 2007 to 2010. Additionally, she has certifications in Competitive Intelligence from the Academy of Competitive Intelligence, obtained between 2013 and 2014.
Skills and Leadership
Tatjana Legans demonstrates strong leadership abilities in team environments, showcasing her capacity for creative and innovative problem-solving. She possesses skills in both qualitative and quantitative research, which enhance her effectiveness in product marketing and strategy development. Her multilingual capabilities further support her communication in diverse settings.
Background in Utility Market
Tatjana Legans has extensive experience in the global utility market, focusing on sales enablement and product marketing strategy. Her background in this sector equips her with the knowledge necessary to address the unique challenges and opportunities within the energy industry.