Laurie Anderson
About Laurie Anderson
Laurie Anderson is the Director of Global Product Marketing at Vesta, where she leads branding and marketing strategies for payment and fraud solutions. With over 10 years of experience in product marketing, she focuses on customer-centric messaging and empowering teams to drive growth.
Work at Vesta
Laurie Anderson serves as the Director of Global Product Marketing at Vesta, a role she has held since 2022. In this position, she leads the branding and marketing strategy for a diverse portfolio of products that offer payments and fraud solutions across various industries and regions. Her responsibilities include utilizing her expertise in inbound marketing and advanced product marketing to develop strategies that enhance customer engagement and thought leadership.
Education and Expertise
Laurie Anderson holds a Bachelor of Arts in Corporate Journalism from Auburn University. She is currently enhancing her skills through the Product Marketing Alliance, where she is studying Product Marketing and has achieved Product Marketing Certified status in 2023. With over 10 years of experience in product marketing, she specializes in crafting customer-centric messaging that aligns with product roadmaps and accelerates product adoption.
Background
Laurie Anderson's professional journey includes various roles in marketing and communications. She began her career as a Public Affairs Specialist at the American Association of Occupational Health Nurses from 1995 to 1997. She then worked as a Communications and Public Relations Manager at the Technical College System of Georgia from 1997 to 2001. Over the years, she has held positions at organizations such as Tillman Allen Greer, RIM Solutions, LLC, and Equifax, where she focused on product marketing and strategy.
Previous Positions
Laurie Anderson has held several significant positions prior to her current role at Vesta. She worked as a Program Manager at the American Marketing Association from 2001 to 2003, and as a Public Relations Specialist/Writer at Tillman Allen Greer from 2003 to 2007. She served as Director of Product Marketing at TransUnion from 2017 to 2019 and as Senior Director of Product Marketing at Equifax from 2019 to 2022. Her diverse experience spans various aspects of marketing and product strategy.
Achievements in Product Marketing
Throughout her career, Laurie Anderson has demonstrated a strong ability to plan and execute product launches and enhancements. Her work has focused on delivering meaningful value and insights to customers and stakeholders. She has a proven track record of empowering teams to achieve excellence and growth in the marketing domain, particularly in the areas of identity, fraud, and compliance.