Yiyi Lu Ziegler
About Yiyi Lu Ziegler
Yiyi Lu Ziegler is a Brand Partnership Manager at Vestiaire Collective, where she has worked since 2021. She has a diverse background in marketing and project management, with previous roles at notable companies such as Hermès, CJ Affiliate, and Rocket Internet SE.
Work at Vestiaire Collective
Yiyi Lu Ziegler has been serving as the Brand Partnership Manager at Vestiaire Collective since 2021. In this role, she focuses on developing and managing brand partnerships, contributing to the company's mission of promoting sustainable fashion through the resale of luxury items. Prior to her current position, she worked as the Senior Digital Marketing Manager at Vestiaire Collective from 2018 to 2021, where she was responsible for overseeing digital marketing strategies and initiatives.
Previous Experience in Marketing and Project Management
Yiyi Lu Ziegler has a diverse background in marketing and project management. She began her career as a Yarn Development Intern at H&M in 2011. She then transitioned to various roles, including Associate Project Manager at Drcom from 2013 to 2014, and Account Management Trainee at Coface in 2014. Additionally, she worked as a Digital Marketing Manager at Rocket Internet SE from 2014 to 2016 and as an International Client Development Manager at CJ Affiliate from 2016 to 2018.
Educational Background
Yiyi Lu Ziegler holds a Master of Science (MSc) in Marketing from Grenoble Graduate School of Business, which she completed from 2012 to 2014. Prior to this, she earned a Bachelor of Engineering (BE) in Fashion Design and Engineering from Donghua University, studying there from 2008 to 2012. Her educational background provides her with a solid foundation in both marketing principles and fashion industry practices.
Internship Experience
Yiyi Lu Ziegler gained valuable experience through various internships early in her career. In 2012, she worked as a Marketing Intern at Hermès for five months, where she was exposed to high-end luxury marketing strategies. Additionally, she completed a seven-month internship as a Yarn Development Intern at H&M in 2011, which contributed to her understanding of product development in the fashion sector.