Elizabeth Fontaine
About Elizabeth Fontaine
Elizabeth Fontaine is the Head of Demand Marketing at Veza in Boston, Massachusetts, with extensive experience in marketing roles at Stripe and other companies.
Current Position at Veza
Elizabeth Fontaine is currently serving as the Head of Demand Marketing at Veza, located in Boston, Massachusetts, United States. In this role, she is responsible for driving demand generation and expanding market reach through strategized marketing initiatives.
Experience at Stripe
Elizabeth Fontaine has significant experience at Stripe, where she held various roles over five years. She served as the Head of Global Campaigns & Industry Demand from 2022 to 2023, focusing on global campaigns and industry-specific demand generation strategies. Prior to that, she was the Head of Acquisition & Lifecycle, Global Marketing from 2020 to 2022, specializing in lifecycle marketing and customer acquisition. From 2018 to 2020, she worked as the Growth Marketing & Demand Generation Manager, contributing to Stripe's growth and demand generation initiatives.
Early Career and Index
Elizabeth started her career as an Account Coordinator and Client Executive at Voce Communications, a Porter Novelli Company from 2010 to 2013. She then transitioned to Index, where she worked as a Marketing Manager (2015-2017) and Senior Marketing Manager (2017-2018) in San Francisco before it was acquired by Stripe. Her responsibilities at Index included senior-level marketing strategies and managing marketing campaigns.
Educational Background
Elizabeth Fontaine holds a Bachelor of Arts in Journalism from Lehigh University, where she studied from 2006 to 2010. She also spent 11 months studying at the University of Melbourne in 2009. Her educational background has provided her with strong foundations in communications and marketing.
Strategic Marketing Expertise
Throughout her career, Elizabeth has demonstrated expertise in developing and executing comprehensive go-to-market strategies for product launches, focusing on areas like product-market fit, packaging, distribution, pricing, positioning, and messaging. She has implemented multi-touch attribution models, established strategic partnerships, and created middle-of-the-funnel programs to drive lead generation. Additionally, she has led integrated marketing campaigns and defined KPIs to balance quality and cost efficiency.