Viad
Viad operates two main businesses, Pursuit and GES, focusing on attractions, hospitality, and exhibition management. The company is committed to sustainability and offers a range of services globally, with headquarters in Scottsdale, Arizona.
Services
Viad operates two main businesses: Pursuit and GES. Pursuit focuses on providing attractions and hospitality services in iconic destinations, offering world-class experiences known for high margins and significant growth potential. GES specializes in exhibition management and experiential marketing, catering to event organizers and brands globally. GES's comprehensive services include logistics, material handling, rigging, and electrical services for events, establishing it as a market leader with strong growth opportunities in experiential marketing.
Pursuit Attractions and Hospitality
Pursuit, a segment of Viad, owns and operates experiences in iconic destinations, positioning itself as a major player in the attractions and hospitality industry. Known for delivering extraordinary experiences, Pursuit offers services that attract high margins and present significant growth opportunities. These services are continually enhanced to ensure customers enjoy world-class experiences, aligning with Viad's commitment to sustainability and environmental responsibility.
GES Exhibition Management and Experiential Marketing
GES, another core segment of Viad, is renowned for its expertise in exhibition management and experiential marketing. The company provides a range of services to global event organizers and brands, including logistics, material handling, rigging, and electrical services for events. Recognized as a market leader, GES focuses on delivering extraordinary and innovative event solutions, with a strong emphasis on sustainable practices. This segment continues to showcase strong growth opportunities in the experiential marketing space.
Sustainability Initiatives
Viad demonstrates a strong commitment to environmental sustainability through various initiatives aimed at reducing waste and water usage, improving energy efficiency, and engaging in community involvement. These efforts are integral to the company's mission to deliver extraordinary experiences while supporting a more sustainable world. The company’s dedication to sustainability is evident across both its Pursuit and GES segments, reflecting a comprehensive approach to environmental responsibility.
Corporate Information
Viad is listed on the New York Stock Exchange under the symbol VVI and has its corporate headquarters located in Scottsdale, Arizona. The company strategically operates its two main businesses—Pursuit and GES—to deliver high-quality services within the attractions, hospitality, exhibition management, and experiential marketing industries. As a publicly traded entity, Viad upholds transparency and accountability to its stakeholders.