Viamedia
Viamedia provides cross-media advertising solutions and ad sales management for businesses and video providers, leveraging advanced technology platforms and a dedicated sales team across the nation.
Viamedia Services
Viamedia provides comprehensive cross-media advertising solutions tailored for local, regional, and national businesses and brands. Services include ad sales management and monetization for cable TV operators, telcos, and OTT/streaming video providers. Additionally, Viamedia offers creative services such as producing TV commercials, digital ads, and B2B videos. The company also provides technical efficiencies, including upgrading or supplying ad insertion equipment at little to no cost.
Viamedia Technology Platforms
Viamedia leverages several proprietary technology platforms to enhance its advertising capabilities. The QTT® platform enables linear TV advertising to function digitally. Parrot ADS facilitates the simultaneous management of traditional and CTV/Dynamic ad insertion. The placeLOCAL™ TV Advertising Intelligence Platform targets and schedules TV ad campaigns. SpotHop™ is an impression-based sales automation and management platform. XMetrics™ provides a Cross-Media Reporting Dashboard for transparent campaign analysis, while the Business Intelligence Genie™ platform supports data governance and strategic insights.
Viamedia Market Coverage and Partnerships
Viamedia operates in over 70 markets across the nation, placing nearly 1 million linear ads per day in 160 zones. The company partners with more than 70 video providers nationally, helping manage tasks such as traffic, scheduling, and billing. Their service offerings extend to cross-channel marketing management and optimization, providing clients with a seamless advertising experience.
Viamedia History
Viamedia was founded in 2001 by seven entrepreneurs. Since its inception, the company has grown significantly, expanding its service offerings and market reach. Today, Viamedia is at the forefront of cross-media advertising solutions, providing advanced technology platforms and partnering with a wide range of video providers to deliver effective advertising campaigns.
Viamedia Community Initiatives
Viamedia actively supports various community initiatives by partnering with non-profit organizations such as United Way, Feeding America, and Goodwill. The company is committed to giving back to the community and regularly engages in efforts to support these non-profits’ missions.